CkomValencia unveils the launch of the new website for Élise Aucouturier , a fashion designer based in Paris. This online release marks phase 1 of the project, focusing on building the digital identity, UX design, and the SEO foundation, which will form the base for further development.

Our goal was straightforward: to create a website that embodies Élise Aucouturier's style, her artisanal approach, and her contemporary vision of Parisian fashion. We crafted a digital universe that mirrors her aesthetic, attention to detail, and the way she narrates her collections.

UX design: an elegant and intuitive experience

The fashion world demands fluid navigation and a refined aesthetic. We developed an interface designed to highlight the silhouettes, materials, and guiding lines of the collections.

• Clear reading path
• Optimised high-quality visuals
• Simplified content hierarchy
• Subtle yet expressive interactions

Our priority was ensuring every visitor immediately understands the designer’s identity and discovers her pieces seamlessly.

SEO: a sustainable strategy to boost visibility

Beyond the design, we've worked on the SEO foundation of the site:

• Logical architecture suited for natural referencing
• Optimised speed for Core Web Vitals
• Clean markup (Hn headers, schemas, metadata)
• Targeted semantics on Parisian fashion and independent creation

The result: a site ready to gain visibility on queries related to fashion, Parisian designers, and unique pieces.

A successful phase 1: now on to phase 2

The launch of the showcase site is the first step in a larger project. Phase 2 will focus on expanding the brand into e-commerce, with a dual focus:

• B2B: providing boutiques, concept stores, and professional partners with dedicated access to collections, lookbooks, and purchasing conditions.
• B2C: allowing customers to purchase the designer’s pieces directly through an optimised, elegant online store designed to convert.

CkomValencia will lead this second phase, incorporating e-commerce strategy, transactional UX, and enhancing SEO to establish the brand firmly in its market.

Why choose CkomValencia for a fashion designer's website?

• Deep understanding of fashion and luxury codes
• UX expertise tailored to visual realms
• Premium SEO approach
• Comprehensive creative and technical support

We offer solutions enabling designers, stylists, workshops, and independent maisons to showcase their work online, much like the project completed for Élise Aucouturier .