Instagram offers several image formats: square, horizontal, or vertical. However, all images are eventually displayed as squares in the feed. For optimal results:

• Square format: 1,080px x 1,080px (ratio 1:1)
• Landscape format: 1,200px x 628px (ratio 1.91:1)
• Portrait format: 1,080px x 1,350px (ratio 4:5)

To ease content creation, Adobe provides customisable templates and an automatic resizing tool tailored to Instagram standards.

Recommended Sizes for Instagram Videos

Videos follow the same size recommendations as images, with an ideal ratio of 16:9 for optimal display on mobile. Here are some guidelines to follow:

• Maximum file size: 4GB
• Maximum duration: 60 seconds

Adapting your videos to these dimensions ensures better playback quality and increased audience engagement.

Ideal Size for Instagram Stories

Instagram Stories require particular attention:

• Recommended dimensions: 1,080px x 1,920px (ratio 9:16)
• Images displayed for 5 seconds
• Videos segmented into 15-second clips

You can create captivating visuals and even add stickers, hashtags, and geolocations to boost your Stories' reach.

Sizes to Respect for IGTV

IGTV videos should offer a full-screen immersive experience:

• Vertical or horizontal video: 1,080px x 1,920px (ratio 9:16)
• Feed display ratio: 4:5
• Grid ratio: 1:1

To maximise impact, ensure your thumbnail is carefully crafted: 420px x 654px with a ratio of 1:1.55, and centre your subject to avoid cropping.

Creation Guide: Success on Your Instagram Images

1. Get Inspired: Explore thousands of Adobe Express templates to easily kickstart your creation.
2. Customise Your Content: Adjust text, fonts, and images to suit you. Add your logo if you have a premium plan.
3. Add Style: Use animated stickers and text animations to make your creations more dynamic.
4. Easily Resize: Adapt your visual to other social networks with a single click.
5. Publish and Share: Share directly on Instagram or save for other uses such as professional printing.

Enhance Your Presence with CKOMVALENCIA

Instagram remains a powerful tool to build a loyal audience. Provide your followers with impactful content tailored to standards to maximise engagement. With CKomValencia, content creation becomes intuitive, fun, and fast, elevating your visual communication.