CkomValencia unveils the launch of the new website for Élise Aucouturier , a Paris-based fashion designer. This launch represents phase 1 of the project, dedicated to constructing the digital identity, UX design and the foundational SEO that will serve as the basis for further development.

Our goal was straightforward: to create a site that embodies Élise Aucouturier's style, her artisanal approach, and her contemporary vision of Parisian fashion. We crafted a digital universe that mirrors her aesthetic, her attention to detail, and her way of narrating her collections.

UX Design: An Elegant and Intuitive Experience

The fashion world demands seamless navigation and meticulous aesthetics. We developed an interface designed to showcase the silhouettes, materials, and the key elements of the collections.

• Clear reading path
• Optimised high-quality visuals
• Simplified content hierarchy
• Subtle yet expressive interactions

Our priority was for every visitor to immediately grasp the designer's identity and discover her pieces without any friction.

SEO: A Sustainable Strategy to Enhance Visibility

Beyond design, we focused on the site's SEO foundation:

• Logical architecture suited for natural referencing
• Speed optimised for Core Web Vitals
• Clean tagging (Hn titles, schema, metadata)
• Semantics targeted on Parisian fashion and independent creation

The result: a site ready to gain visibility on queries related to fashion, Parisian designers, and unique pieces.

Phase 1 Success: Now on to Phase 2

The launch of the showcase site is the first step in a larger project. Phase 2 will develop the brand's expansion into e-commerce, with a dual focus:

• B2B: Providing boutiques, concept stores, and professional partners with dedicated access to collections, lookbooks, and purchasing conditions.
• B2C: Allowing clients to directly acquire the designer's pieces through an optimised, elegant online shop designed to convert.

CkomValencia will steer this second phase by integrating e-commerce strategy, transactional UX, and enhanced SEO to sustainably establish the brand in its market.

Why Choose CkomValencia for a Fashion Designer's Website?

• In-depth understanding of fashion and luxury codes
• UX expertise suited to visual worlds
• Premium SEO approach
• Complete creative and technical support

We offer solutions that enable designers, stylists, ateliers, and independent houses to showcase their work online, as exemplified by the project created for Élise Aucouturier .