Instagram offers several image formats: square, horizontal, or vertical. However, all images are ultimately displayed as squares in the feed. For optimal display:

• Square format: 1,080px x 1,080px (ratio 1:1)
• Landscape format: 1,200px x 628px (ratio 1.91:1)
• Portrait format: 1,080px x 1,350px (ratio 4:5)

To ease your content creation, Adobe offers customisable templates and an automatic resizing tool tailored to Instagram standards.

Recommended sizes for Instagram videos

Videos follow the same size recommendations as images, with an ideal ratio of 16:9 for optimal display on mobile. Here are some criteria to meet:

• Maximum file size: 4GB
• Maximum duration: 60 seconds

Adapting your videos to these dimensions ensures better playback quality and higher engagement from your audience.

Ideal size for Instagram Stories

Instagram Stories require particular attention:

• Recommended dimensions: 1,080px x 1,920px (ratio 9:16)
• Images displayed for 5 seconds
• Videos broken into 15-second segments

You can create engaging visuals and even add stickers, hashtags, and geolocations to boost the reach of your Stories.

Sizes to respect for IGTV

IGTV videos should provide an immersive full-screen experience:

• Vertical or horizontal video: 1,080px x 1,920px (ratio 9:16)
• Feed display ratio: 4:5
• Grid ratio: 1:1

To maximise impact, ensure your thumbnail is well-composed: 420px x 654px with a ratio of 1:1.55, and place your subject in the centre to avoid cuts.

Creation guide: succeeding with your Instagram images

1. Get inspired: explore thousands of Adobe Express templates to kick-start your creation.
2. Customise your content: amend texts, fonts, and images to reflect your brand. Add your logo if you have a premium plan.
3. Add style: use animated stickers and text animations to make your creations more dynamic.
4. Easily resize: adapt your visuals to other social networks with a single click.
5. Publish and share: share directly on Instagram or save for other uses, such as professional printing.

Enhance your presence with CKOMVALENCIA

Instagram remains a powerful driver for building a loyal audience. Offer your followers impactful content that adheres to standards to maximise engagement. With CKomValencia, content creation becomes intuitive, fun, and swift, to enhance your visual communication.