The latest version of its multichannel marketing campaign management platform incorporates new modules such as intuitive scripting, an enhanced Content Manager System, a content library, and enriched SMS.

The objective of the new version of Cabestan's multichannel marketing campaign management tool? To enable a novice user to intuitively and easily create the most complex marketing campaigns. Furthermore, the new features offered allow for even greater integration of new communication channels into eCRM strategies - email, mobile, mail, phone, social networks, and push notifications.

Among the new modules for managing multichannel marketing campaigns, there is intuitive scripting, the new Content Manager System (CMS), the content library, and enriched SMS:
- Intuitive scripting (or campaign workflow): the visual workflow tool allows for the rapid design of customer acquisition and retention programs that coordinate the sending of multiple messages (newsletter, invitation, reminder, questionnaire) across different channels (email, SMS, push notification, mail, call center) over time.
The intuitive 'drag & drop' environment permits the design of multi-step scenarios, including segmentation, message dissemination, and follow-ups in a unified view.

- The CMS (Content Manager System): this new visual, intuitive interface allows users to efficiently manage all their email communication creations by themselves. The loaded templates are custom-created according to the client's specific graphic standards and facilitate content creation, with responsive design if needed, through simple right clicks and without any HTML language knowledge.

- Enriched SMS: this feature allows for the inclusion of customisable and traceable short URL links, as the short link generator is integrated within the Cabestan platform itself. Enriched SMS leverages the potential of new technologies (mobile site, responsive page, geolocation) and creates bridges between mobile web (via responsive design technology) and the physical point of sale (via mobile couponing techniques).

- The content library: this is a library that centrally manages identical web content across multiple communications (header, footer, legal mentions, store areas... for example). It allows them to be updated simultaneously in a single location. Remote content is called and thus updated in various communications.

The SaaS-mode multichannel marketing campaign management platform fully supports the integration and routing of email and SMS campaigns. Finally, Cabestan's expertise covers everything from building a unified customer view to executing multichannel marketing campaigns and analysing feedback, including customer journey automation and behavioural targeting. Cabestan implements its updates three to four times a year.